Recently we came across a interesting and very bold statement….
It eluded to the fact that pet sitting companies that do not publish prices on their website do so because it enables the companies to change the prices depending on where the client lives.
As you will see here, we do not publish our rates.
This statement sparked my interest and I wanted to shed some light on it. You see, as a business coach I always urge my clients to never post prices. My reasoning? I believe in always selling a quality service, not a quantity service. My focus is different. While the economy is tough for some we (as business owners) all need to have our target demographics and they all must align with our business goals and marketing plans.
Who is the Bella’s Client?
To define a Bella’s House & Pet Sitting client is to describe the type of parent where price is the last factor they consider. Our clients include many of the characteristics that are described on the front page of our website.
To quantify our services into time blocks, or to charge extra for things like medications, pills, extra time, or emergency services… is not within the unique company culture I have worked hard to create. We believe in charging one price, full service, no time limit, quality pet sitting service.
The Bella’s client looks for a unique experience and exclusivity that only we can provide. By being one of the very few companies in Arizona that has employees (not independent contractors) we are able to maintain our brand’s promise. More importantly I, as the Pack Leader, am able to have the control over the way things are done. In addition, becasue I am not trying to be everything to everyone personally… my trusted staff is there to help “be me” so we are not running around with overloaded schedules. This allows us to have no time limit. There is no stress about trying to squeeze in 20 pet visits a day!
Okay, so why no prices?
Simply put…our website is an advertisement. Our call to action is to CONTACT US! One of Bella’s founding principles is building relationships with our two and four legged clients, and the community. We can only have the opportunity to do this if we talk to prospective clients. Only then, can we really get to start knowing you, your fur kid, and make suggestions for services or even pass on referrals through our Concierge Program. We want to get to know you! We INVITE you to get to know us! What a concept, huh?
You always get what you pay for…
My mom always said, “If it sounds too good to be true, it probably is.” Lets just break this down.
If a pet visit costs $15 for 30 minutes (lets just say…)
And you can only make $20 an hour. (Even if you had two appointments scheduled back to back there is drive time)
Lets have Uncle Sam take his expenses out… and then the expenses of a pet sitting business (there are a lot, trust me! Car, gas, insurance, associations, supplies, computer, website, phone, advertising, health insurance, etc…)
In my professional, business coaching, experience most pet sitters run at least a 40% profit rate (that is being generous). So that means a pet sitter who charges about $15 a visit is roughly making $8.00/hr take home.
Folks, we do this as our full time job. As such, your pets and your home are our number one priority. This job is what puts the roof over our head and food in our mouths. We are not stopping in on the way to work or trying to cram a bunch of pet sits in our schedule while working from 6am to 9pm at night. We are a professional company, with professional fees. With that, you can be assured you are going to get our full attention becasue our clients are our livelihood!
What do you get when you pay for Bella’s House & Pet Sitting?
Glad you were wondering! We have a whole list of why Bella’s is the Best right here…
In addition to this list, we also:
- Accept credit cards to make it easier on our clients.
- Have exclusive relationships with only the BEST veterinarians in the city.
- Relationships with a lot of our community businesses.
- Relationships with community leaders.
- Give back and help with lots of charity events
- Lead the McDowell Mountain Ranch Business Networking Group.
- …and a lot more (really!)
Basically our name and brand supersedes us.
So are your prices fair?
As a God fearing woman, who works hard to live her life with integrity, I can confidently tell you, YES our prices are fair to everyone. We have mathematical formula’s that determine who pays what. If there is a client who is outside our service area, there is a mileage charge. If you have more than one pet, the first one is FREE and then there is a nominal additional pet charge. You want to know what they are? Call me! I will personally answer the phone and be delighted to get to know you.
(I know this blog was longer than normal…thanks for sticking with me!) All I am going to say is that most small businesses fold in five years. In the pet sitting world, that rate is more than doubled with them folding in TWO years. Bella’s House and Pet Sitting has been walking dogs, pet sitting, sleeping over night with pets and more for over eight years. Last year we grew by 31%.
We must be doing something right….